When Nobel Prize winners in science and economics are recognized for solving particularly elusive and important problems, the body of their work is taken into account; Nobel laureates are not one-trick ponies. Though a singular contribution may capture the limelight, these people demonstrate a pattern of repeated success in solving problems.
Highly valued managers are likewise highly effective problem solvers. While they never find a successful solution for every problem they encounter, their “hit rate” is high. Similarly, their record tackling particularly difficult and thorny problems likewise stands out.
There are many attributes that make for effective problem solvers in business (or medicine, education, etc.). One of the attributes that consistently effective managers share is their ability to learn, use and refine frameworks.
Framework Defined
A framework is a comprehensive problem-solving method, based on proven principles (as well as assumptions and rules) that can be applied reliably to find a solution. A framework:
- is a structured approach – physical or conceptual
- shows the relationship among its components
- is prescriptive and repeatable
Frameworks work when used properly
Though we all use frameworks, it’s tempting to take shortcuts or alter the underlying principles of a framework to suit our circumstances. Consider how many people opt for making over-optimistic assumptions and performing “generous” math in planning their retirements.
Like airplane pilots who rely on their flight instruments to guide them in bad weather, effective managers develop the discipline to rely upon proven frameworks to guide their decisions.
Takeaway
Frameworks make the going easier – when they’re used correctly. Stay tuned in the weeks ahead to see a few frameworks that have proven useful in managing marketing decisions.
Leave a Reply