Uber marketing strategy – steal this idea now (fast!)

Transcript:

Yesterday we had some people over at our house and I was tasked with going to pick up five pizzas one thing that I noticed right away when I picked up these pizzas – there was no advertising on them at all. now – oddly enough – at this pizza place there was this – an advertisement (a little business card) from Uber. this is the back & front of their business card now I’m going to go through a quick analysis as to why one of these companies – either Uber or the local pizza place – is worth an estimated $50 billion dollars so here are the Uber cards laid on top of the pizza box. as I said, outside what you see on this pizza box, there is no advertising whatsoever which I thought was really shocking because these boxes are gonna have a lot of face time they’re gonna have a lot of traffic – if you will – with our guests. so that’s a really good opportunity to say something. but, let’s zoom in and take a look the only thing on the pizza box is “made from the finest ingredients” so this is what I’m going to call – Uber marketing strategy vs the local pizza place this is a commodity. anyone can say they have the finest ingredients at their restaurant. that’s something that’s not debatable and if you don’t have the finest ingredients, people probably don’t want to eat there let’s take a look at Uber on their business card so – keep in mind this business card is tiny compared these huge pizza boxes – has a very distinct unique selling proposition (USP) tab a button, get picked up in minutes with Uber app on your phone. so it’s very clear – tap a button if you need a ride let’s go through a little bit more. it has a distinct call to action right on the business card – sign up & enjoy and it gives a little promotion as to why you should try right now they have a partnership opportunity. so I’m guessing the pizza place werent the people who actually put out these cards. it was some Uber driver who has his or her code on this card so he or she can get referral bonuses when someone uses this and then – don’t forget – if this is not for you ask for a referral so I’ll leave this up to you – which of these two companies is work now an estimated $50 billion dollars? do you want more tips like this for building out your company’s marketing strategy? be sure to subscribe to my newsletter on my website and I’ll keep them coming your way thanks for watching

Get the Strategies

Get the latest posts delivered to your inbox for free.

Posted by Ian

Ian has marketed for some of the world's best-known brands like Hewlett-Packard, Ryder, Force Factor, and CIT Bank. His content has been downloaded 50,000+ times and viewed by over 90% of the Fortune 500. His marketing has been featured in Forbes, Inc. Magazine, Adweek, Business Insider, Seeking Alpha, Tech Crunch, Y Combinator, and Lifehacker. With over 10 startups under his belt, Ian's been described as a serial entrepreneur— a badge he wears with pride. Ian's a published author and musician and when he's not obsessively testing the next marketing idea, he can be found hanging out with family and friends north of Boston.