Transcript:
hey how you doing my name is Jamie Turner this is in 60 we’re in 60 seconds I’m gonna talk to you about a tool tip or technique you can use in order to improve your career or grow your sales and revenues let’s get started with influencer marketing today I’m going to talk to you about the number one mistake people make with influencer marketing but let’s start off with some statistics that might be of interest to you vamp did a research study where they found out that 61 percent of those surveyed said they engage with an influencer on any given day wow that’s pretty big news the same survey found out that 87 percent of those surveyed bought a product or service based on influencer input so we know influencer marketing works the problem is if you’re a marketer and you’re trying to figure out how to get into influencer marketing you might be focusing on the wrong thing here’s what I mean a lot of marketers are interested with influencers on the breath rather than the depth of their engagement breath is how many followers that influencer has and believe it or not that’s not what you should be focusing on what you should be focusing on is depth of engagement that that influencer has with their audience the deeper the engagement goes the more bang for the buck you’re gonna get from the engagement so focus on depth of engagement when you’re trying to figure out an influencer to work with rather than breadth okay if you like what you’ve heard so far I got eight more tips seven eight nine ten I forget how many tips more for you stick around let’s dive in and we’ll talk about the other tips that you can use an influencer marketing to help grow your sales and revenues let’s get started [Music] okay I’ve already given you tip number one which was to focus on depth rather than breadth here’s tip number two check the analytics of the influencers you’re thinking about working with there’s a great tool out there called social blade that you can use in order to track the influencers engagement with their followers and also figure out how many followers they have and a lot of different analytics they give you a neat little dashboard that gives you a grade on that influencer to help you understand whether or not that influencer would be a good fit for your brand tip number three before hiring an influencer track their activity using Agoura pulse now you know that I’m a big fan of Agora pulse not only do they sponsor in 60 but I also use them on a daily basis in order to deploy my social media campaigns but they have a valuable tool on Agoura pulse that goes beyond that that you can use if you’re thinking about getting into the influencer marketing game it’s a listening tool where you can go in and start following influencers and listen in on their conversations to figure out whether or not they’re a fit for your brand so use Agora pulse in order to listen in on the influencers and figure out whether or not they’re gonna you be able to grow your sales and revenues which leads me to tip number four right there tip number four is micro influencers achieve an average of seven times more engagement than influencers with large followings that means that on average if you’re a micro influencer somebody with 10,000 20,000 30,000 followers you’re gonna be engaged with your followers seven times more frequently than the big influencers are now that can have a major impact on your business because if you engage with a micro influencer instead of spending a ton of money to engage one of the big influencers you’re engaging with a micro influencer you’re gonna get more bang for your buck in that engagement tip number five tip number five if you are if you have zero budget consider an affiliate relationship with the influencer that means that instead of paying them with money you’re paying them a slice of the action for every product that you sell they get a slice of the action here’s why it might work out for you first of all you don’t have to have a big budget in order to establish an affiliate relationship but secondly in an affiliate relationship that influencer then says the more I promote that product or service the more money I make catching they like that you like that everybody likes it so if you don’t have a big budget think about using an affiliate relationship instead of a traditional relationship and that might be the solution that you’re looking for tip number six instead of hiring an influencer with a lot of followers hire an influencer with expertise in your industry here’s the best way to explain what I’m talking about here if let’s say that you’re you make tennis rackets you’re trying to find an influencer to work with you have two choices one is an influencer with a million followers the other is an influencer with a hundred thousand followers now that other influencer happens to be a tennis pro who’s going to be at Wimbledon next year the big million person influencer guess what they never even play tennis if you’re looking for a way to engage with your prospects and your customers in an authentic way then you’re gonna want to use that influencer who has expertise in your field because they can talk about things with a lot more authenticity and genuineness in terms of how they’re engaging with your product or service and how they’re engaging with their fans tip number seven be sure you have an offer in most of the campaigns you run influencer marketing campaigns usually are one of two kinds the branding kind or the direct response kind they’re both important branding should be maybe 50% of what you do which is really just building awareness through the influencer so that people are aware of your link to that influencer and are aware of your product or service the other half of what you do should be direct response oriented that should drive people through to your website so they can buy your product or service on the website both kinds of campaigns are important but if you do the direct response kind of campaign you want to make sure that you’re using a campaign that has an offer in it an offer has to be something like get 10% off by clicking this link now free trial for 14 days it doesn’t matter whatever the offer is it has to be part of it in order to drive clicks through to your website tip number eight use branded links in order to increase the click-through rate by up to three 9% now this was a study done by rebrand Li rebrand Li is actually a link shortening company that can go in and do branded links so for example you might have virgin as your link or you might have Pepsi as your link or the New York Times has NY Times as their link this is one of the ways that people have been able to increase the click-through rate on the links that they put in their social media posts through the influencer so if you’re interested in trying to test your way to success and see if those kinds of things work use branded links and you might find a 39 percent increase in your click-through rate just by using a branded link okay we’ve covered a lot of ground today I’m gonna do a quick recap for you point number one focus on depth instead of breath point number two check the analytics of the influencers you’re considering working with point number three before hiring an influencer track their activity using Agoura poll so you can listen in on what they’re doing and figure out if it’s a fit for you point number four if you have zero budget for an influencer consider using an affiliate relationship those often work point number five instead of hiring an influencer with a lot of followers hire an influencer with expertise in your industry you’ll get much better results that way and then point number six use branded links in order to increase clicks by as much as thirty nine percent now I hope all those tips worked for you my name is Jamie Turner this has been in sixty if you want to subscribe hit the subscribe button down below or hit the bell so that you get notified next time we upload one of these episodes most of all leave a comment down below we love to hear from you find out what you’re doing on the influencer marketing front what’s working what’s not working or just ask any old question because I’d be happy to answer it my name is jamie turner this is in sixty and i’ll catch you next time
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