Transcript:
Hello what do that is welcome back to another new video at MIT and if you’re new consider subscribing to the channel because it really helps me in more ways than one follow me on Twitter because we have an amazing engagement over there and also follow me on Instagram because we have a special community group over there Baby Talk all these subscribers together so without further ado let’s begin now yesterday I was talking on my community group with my subscribers and we were just discussing about certain things and suddenly the apples marketing strategy just popped out and I said let me make a video on this so basically Apple has very different marketing strategy all over the years it has always been something very and uses therefore its removed the unconventional media from the for a and they always believe is retaining the loyal subscribers but come 2017 everything seems to change and now Apple starts inviting to – purrs – there – a launch event they start giving out iPhone and review units who finds B or 24 hours prior to the launch to some of the major and upcoming youtubers across the globe and making sure that they release the video just a day before the launch and that is very unconventional Apple you know Apple is approaching and given so much of importance with youtubers all of a sudden why is that well many would think that you know maybe Apple inspire visualized potential of YouTube or the content creators on it maybe definitely it has a role to play but the biggest reason for it is the program that has been created by Apple’s biggest rival and that is Samsung Samsung has been working on with content creators for two-and-a-half years now they have brought in a see nice tag one of the biggest youtubers at is in the blogging and inside of it from app a long time and Casey has been associated with Samsung and they have this amazing program and they shoot an entire floor or entire series exclusively on the flagship Samsung device and the same thing happened even with the Galaxy Note 8 event the same thing happened with the Samsung Galaxy S II so Samsung has brought in dead marketing to the YouTube platform they have started making devices instead of content creators talking about it they have started focusing on the content creators with 10 devices because they truly believe that a smartphone is always in your pocket and you can always take it off and make a movie then and there and that is where Samsung got it right because intently the computing in 2017 contently the community has become stronger than ever going forward 2080 will see amazing dynamic changes and Apple had to get on the tail so they started inviting content creators they started inviting youtubers getting the unconventional media on the trail and now going forward this brings in a lot of bright future in Apple’s marketing strategy so imagine a company that used to be so exclusive and give it was only the high end video of the issue houses and talking about the device is talking about the new launches but today the iPhone 10 is given to youtubers the I’m at pro was given to a certain set of youtubers to actually try it out a big prior to the release date I think it’s in seen even fcpx Final Cut Pro 10 has not being launched 10.4 has not gone public but in now certain youtubers have got the option to use it and work with it now Apple it does not see youtubers as a casual that form of people who were just there for making certain homemade videos now youtubers are seen as professional because you see YouTube videos have gone from this level to this more time today to see international youtuber Shotokan red cameras which are like such high-end devices good youtubers and using color grading that using 4k and they are just focusing on this community and is growing ever more even job what we are trying to create is in just first apple focus community baby talk about Apple and talk about these devices talk about in marketing strategy and everything else so as a person who’s trying to me India’s first half concentric community on YouTube India it means a lot for me because it shows that the future is really bright for content creators like us it shows that a company has which is as big an Apple has started giving content creators is you because after 10 theater just does not shoot the record button and start recording say something puts another pipeline edits it and puts it out if it’s a lot of precision it is a lot of research it takes a lot of understanding of the content that is making so overall it’s a huge field and has to be looked into and I’m very happy and glad and Apple s finally understood that the YouTube community also deserves that kind of respect and leverage which did you detect on please know giving the huge established media houses so that is one of the main reasons my accurate such an unconventional towards our marketing and 2017 saw a huge change but there was a lot of backlash from the conventional media houses who said that I can’t understand how Apple actually has approached youtubers like iJustine MTV HT t ID that ha your average consumer how could they call them but we were not given that kind of access so they are giving us the same platform as these youtubers who are looked up looked down upon by the general community so I think it’s amazing that Apple has finally embraced this YouTube community and going forward the content filters were already established them obviously on Apple’s list content leaders work knowing who will come in to the four-day Apple will know who to land not to and actually be able to reach out to a much more bigger audience because today youtubers are just not youtubers they are digital influencers they have the power to influence a person’s decision of buying decision or any decisions with their burdens with just a five minute video so even if I say that you know Apple has a pub over there it will build understand that okay this content filter has a certain level of knowledge and why should I not listen to him so I think it’s a huge opportunity for all those content filters out there and the marketing that Apple has now finally chosen I am very happy I love the marketing approach now I think they are hitting the nail at the right spot and obviously I will not talk about their other marketing techniques called Fatima to be a huge topic to cover but overall as far as digital media and content the theater focus is concerned I think Apple has merged it from Samsung in the right way and is now giving the tube when it is dissolved and to the right audience and reaching out to a huge huge huge marketplace without even investing that kind of money anymore so that’s it for the video all my subs who when we were talking about it on a roof yesterday I hope that watch this video share it with your friends and disability bigger and bigger as we make it India’s first apple focused community on YouTube India I hope you enjoyed it and engage with me in the comment section below instead of agree with me I want you to research on sness on how Samsung actually started this content Gator program with Casey Neistat and let me know the comment section below that what do you think of it how does it focus and you how many do you think is applicable to go forward with this in the coming years and how is going to help the budding content creators who have started off with me 2016-2017 and going forward what does the future life for them so make sure that you leave your thoughts in the comment section below like the video share this video and subscribe to my channel but we are going to make something amazingly amazing over your own Yaya Vidya so this is monisha I am signing out and i’ll see you in the next one and till then you know what to do right
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