Apple CEO Tim Cook Explains His Three Focuses

Transcript:

When I became Dean, one of the first conversations I had was with you, and you told me that I needed to focus on at most three things. When you think about your job as CEO, what are the two or three things that you’re thinking about every day, “This is what I need to focus on within the company?” – I spend almost all of my time on people, strategy, and execution, and I think that most everything else falls from those. If you have the most brilliant people, wicked smart people that collaborate well together. In our case, we’re all about products, so our strategy is very product-oriented. If that strategy is right, and if you’re executing like crazy, there’s some things that still arise, but if you get those three right, then the world is a great place.

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Ian has marketed for some of the world's best-known brands like Hewlett-Packard, Ryder, Force Factor, and CIT Bank. His content has been downloaded 50,000+ times and viewed by over 90% of the Fortune 500. His marketing has been featured in Forbes, Inc. Magazine, Adweek, Business Insider, Seeking Alpha, Tech Crunch, Y Combinator, and Lifehacker. With over 10 startups under his belt, Ian's been described as a serial entrepreneur— a badge he wears with pride. Ian's a published author and musician and when he's not obsessively testing the next marketing idea, he can be found hanging out with family and friends north of Boston.

Strategy Studies