19 Instagram Marketing Strategies that Work

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19 Instagram Marketing Strategies that Work

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Everyone has Instagram even dogs and babies 90% of Instagram accounts follow a business so if you get Instagram marketing right it can be worth the time and money you invest in the platform let’s go over 19 different tips and strategies to help your Instagram takeoff number 1 optimize your Instagram profile there are a few must dues when creating an Instagram account and profile use your business name as your full name and username if possible use your logo as the profile picture and remember that it’s going to be cropped into a circle in the bio summarize how your business helps people add a URL that directs to a product or landing page that you’re currently promoting and finally switch to a business account which comes with more in-depth insights number to stick to your brand aesthetic Instagram is a visual platform and your imagery should create a consistent brand consider using presets or filters to get the same look on all of your content branding goes beyond visuals to the captions you use in your images should be on brand as well number 3 consider your audience are they part of any Instagram communities what type of content do they engage with on Instagram and which hashtags are they using most often the answers to these questions aren’t really important number four be as authentic as possible authentic content humanizes your brand connects with your audience and show us how reliable your business is number five take time to write intriguing captions users see the first three lines of a caption before having the tap to read more put important information above the fold but know that it’s okay to still have long captions number six understand the different types of Instagram marketing posts aside from regular photo posts on the main feed there are a few different ways to share content this includes carousel posts stories videos boomerang hyperlapse and live video for a detailed breakdown on each of these check out the blog post linked in the video description number seven show the culture of your workplace culture content shows an assortment of people places events and points of views keeping your feed fresh behind the scenes and day-in-the-life posts remind your audience that you’re a people powered brand number eight run a contest or draw attention to a promotion contests come with a price which customers love but there’s even more value in it for you enter require that users follow your account or post to their own feed with your branded hashtag just don’t make them jump through too many hoops number nine tease a launch then go live you can add a countdown to a story which your followers can subscribe to and when the time’s up they’ll get a notification and when it’s time for your announcement go live to increase urgency number 10 team up with influencers influencer marketing introduces your brand to a new broader audience the influencer will create the content and post it to their account if you’re working with a minimal budget start with micro influencers they have small highly engaged followings number 11 be savvy about inspirational content we all love a dose of hashtag inspo now and then but motivational quotes without a purpose won’t help your brand create your own inspirational posts that are on brand and relevant like refinery29 does number 12 take advantage of trends and holidays newsjacking is when you capitalize on what’s newsworthy to attract attention to your brand plus there’s a social media holiday for practically everything and you can find plenty of them to suit your brand number 13 setup shoppable posts unfortunately regular Instagram posts don’t let you add a clickable link to the description for brands that sell products though shoppable posts are the solution when you tag your products in a post users can tap to find out more and make a purchase number 14 give away knowledge for free people love tutorials especially if they can learn everything with in Instagram include all the information in the post instead of making the user click to another app or site fashion brands can show how to style a piece of clothing and restaurants can share recipes so customers can replicate favorite meals at home number 15 tap into your users instagram marketing content when you don’t have time to create your own content turn to your customers sharing user-generated content is effortless but always credit the original creator by tagging them in the photo as well as in the caption and going off that you should always ask for permission before you repost however creating a branded hashtag for this purpose can make the process a lot easier number 16 know the best times to post to maximize instagram marketing instagram algorithm shows post to people who have shown interest in similar posts in the past make sure your audience is seeing and interacting with your posts so that they can see and interact with the future posts also post when you know they’re online number 17 post more than once a day when you consider different time zones you’re never going to catch everyone’s attention with just one post a day you can post your regular feed at least twice a day if you do feel like that is too much you got to be sure to utilize stories number 18 remember that engagement is a two-way street it’s a given of Instagram marketing that you should respond to your comments on your feet additionally follow popular accounts in your industry and comment on their posts also when a user tags you in a post check it out and write a comment and finally number 19 track your performance and tweak your Instagram marketing strategy the Instagram marketing metrics that are most important to you will be based on your specific goals however followers and engagement are important no matter what and you want to see those numbers steadily increasing stories is especially useful for tracking performance you can see how many people looked at each story and if you find that half your viewers dropped off midway look closely at that last viewed story to determine where you went wrong and there you go those were 19 tips and strategies for Instagram marketing if you enjoyed this video then be sure to give it a like and subscribe for more content with that said thanks for watching and we’ll catch you in the next one

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Posted by Ian

Ian has marketed for some of the world's best-known brands like Hewlett-Packard, Ryder, Force Factor, and CIT Bank. His content has been downloaded 50,000+ times and viewed by over 90% of the Fortune 500. His marketing has been featured in Forbes, Inc. Magazine, Adweek, Business Insider, Seeking Alpha, Tech Crunch, Y Combinator, and Lifehacker. With over 10 startups under his belt, Ian's been described as a serial entrepreneur— a badge he wears with pride. Ian's a published author and musician and when he's not obsessively testing the next marketing idea, he can be found hanging out with family and friends north of Boston.

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