Packed with 35+ pages of time-tested & proven strategies. In this book you’ll discover:

• How to generate more leads with Linkedin
• The framework of an effective Linkedin campaign
• How to nail the ‘offer’ to drive more clicks
• Linkedin advertising basics for a solid framework
• The formula for the ultimate advertisement
• Landing page best practices that drive conversions
• Case studies that dive into specific examples
• And much more!

Linkedin is the world’s largest professional social network with a lot of potential for us B2B marketers who are trying to get the attention of busy professionals. But even though more marketers are jumping on the Linkedin bandwagon every day, there are still a ton of mistakes being made.

This ebook tries to give you an overview of what you can do to set yourself up for success with this great platform. The insights given are compiled from a combination of analyzing 500 Linkedin ads and our own (and our clients’) experience with using Linkedin as a scalable lead generating platform.

So who is this ebook for?

• This ebook is mainly aimed at companies that are already experimenting with Linkedin advertising. If that’s you, then our research has shown that it’s very likely that you’re making at least a few simple mistakes. With these tips as a guideline, you will be able to squeeze more leads out of the same budget.
• This ebook is also for those who are just getting started. By avoiding the rookie mistakes that are presented and modeling your campaigns to the best practices outlined in this ebook, you’ll be miles ahead of the competition.
• Maybe even more importantly: this ebook is NOT for people that are looking to use this channel for brand awareness purposes. So if you’re looking for tips on how to best leverage this channel for your brand, I’m afraid you’ve found the wrong piece of content.

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Written by Ian

Ian has marketed for some of the world's best-known brands like Hewlett-Packard, Ryder, Force Factor, and CIT Bank. His content has been downloaded 50,000+ times and viewed by over 90% of the Fortune 500. His marketing has been featured in Forbes, Inc. Magazine, Adweek, Business Insider, Seeking Alpha, Tech Crunch, Y Combinator, and Lifehacker. With over 10 startups under his belt, Ian's been described as a serial entrepreneur— a badge he wears with pride. Ian's a published author and musician and when he's not obsessively testing the next marketing idea, he can be found hanging out with family and friends north of Boston.