What’s a clever tradeshow strategy you’ve seen?

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What’s a clever tradeshow strategy you’ve seen?

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Hans Ober
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Hans Ober
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I'm always curious to hear how everyone breaks through the noise at these things...sitting here in Vegas for a 3-day event and I can honestly say, I don't remember a single brand interaction that was unique or compelling...

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Ian
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Ian

Tough one! Contests and room drops are old school, but if done right, they can be effective. I’m a bigger fan of disruptive marketing at these conferences to shifts to conversation towards the brand i.e. fly a blimp over the venue, etc.

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