Between Social Media Pages, Videos, Webinars, Images, Emails, Cold-Calls And So On And So Forth. How To Tackle All This Without Compromising With The Quality Of The Content?
There’s A Lot To Do And The Time Is Limited. Share what you've seen work best.
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Analyse closely and make a document regarding your prospects – especially personas.
Have a clear outlook about the things that are most likely to attract your prospect, the social networks that they use and accordingly create your content.
You don’t necessary need to use all of these channels, just figure out which ones work best for you and make sure you capitalise on them.
E.g. After organising quite a few webinars, we figured out it was not what our prospects were interested in – our identified personas were C-Suite professionals who rarely have time to attend 30min webinars.
Hope that helps.