Blue Apron’s Marketing Strategy: The $100m Plan

Blue Apron has over 1 million customers, and has sold well over 10 million meal kits. They’ve single handedly pioneered the entire meal delivery industry. To create the kind of growth they created, they used several innovative marketing strategies. They were early adopters in podcast advertising, created a truly unique referral program, and manage a … Continue reading Blue Apron’s Marketing Strategy: The $100m Plan