How to give a great presentation

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How to give a great presentation

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If you want to give a great presentation, hold the attention of your audience, and keep everything short and sweet then read on.

I attended a large conference during which an hour was set aside for lightning presentations – a term I had never heard before. The program indicated that there would be six presentations given in an hour, with five minutes of questions for each. I was skeptical, but stayed to listen. I came away impressed.

The dead simple format was explained to the audience at the start.

  1. Each presenter had twenty slides, including title slide.
  2. A computer displayed slides 15-seconds apart. After 5 minutes the audio would be cut and the screen would go dark.
  3. The presenter had no control over the slides.

Of the six presentations none flopped and three were especially good. These three things made the good presentations shine.

  1. The first slide stated one message – theme or takeaway – for the presentation.
  2. Slides used simple visuals and few words if any (fewer than 30 words in all appearing in the 20-slide decks).
  3. Each slide – and the visuals used – made one point – a fact, a learning, an example that reinforced the message.
  4. The last slide concluded with the same one message introduced at the front end.

Try it. It takes a lot of work to get it right. Yet, when you do get it right, you’ll be a better presenter.

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Written by Michael

Michael Douglas has held senior positions in sales, marketing and general management since 1980, and spent 20 years at Sun Microsystems, most recently as VP, Global Marketing. His experience includes start-ups, mid-market and enterprises. He's currently VP Enterprise Go-to-Market for NVIDIA.

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