Transcript:
Samsung outspent Apple in U.S. advertising dollars last year, after being crushed by Apple the year before. An analyst on CNBC says the Samsung is becoming a stiff competitor. “I mean you look at the market share gains in just the last two years, I think they went from like 8 percent to, you know, a third of the market in a very short period of time. Obviously, they are impacting Apple.” The Wall Street Journal broke the news Tuesday, reporting numbers from a consulting firm. Last year, Samsung spent $401 million in advertising for its smartphones, where Apple spent $333 million. The article adds… “The onslaught—including ads that poked fun at Apple while dubbing Samsung devices “The Next Big Thing”—has helped Samsung open a huge lead in the global smartphone race.” BGR reports Samsung’s “Death Star-sized marketing budget” helped it compete with more than just Apple, saying the company “has all but crushed its rival Android vendors,” too. But CNET makes an interesting point, noting Apple has stronger brand recognition… so it may not need to spend as much. “Customers will line up for the launch of new products such as the iPhone and iPad, a phenomenon that Samsung hasn’t yet seen in the U.S.” But that is something Samsung understands. Bloomberg reports the smartphone company is making Apple its main target. Johnson: “Engineers at Samsung are very focused on Apple and what Apple’s doing and how Apple’s innovating. Are they just as focused in a marketing way? Are they doing three big phone announcements a year because they know Apple is on an annual pace and that is somewhere they can win?” Munster: “I think that’s a big part of it.” Samsung plans to unveil it’s Galaxy S4 at a glitzy “unpacked” event in New York City on Thursday and is expected to keep spending big bucks on promotion
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