PayPal Small Business Tips for the Holidays: Plan Your Marketing

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PayPal Small Business Tips for the Holidays: Plan Your Marketing

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Planning a great holiday sale without doing any marketing is a lot like throwing a party without sending any invitations so make sure your holiday shoppers show up by following these three tips first create a marketing budget start small and then increase the budget depending on the success of your results if you can afford it try putting between seven and twelve percent of your annual revenue towards marketing next give some incentives pick two offers and build campaigns around each of them all for free shipping or buy one get one free sales on certain products you’re more likely to attract new customers when your marketing includes an incentive finally optimize your website research relevant keywords and add them to your site’s copy getting a higher rank for your business on search engines will increase your exposure look holiday competition is fierce so plan your marketing moves well in advance otherwise you could end up with a black friday that will hands you in the red

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Posted by Hans Ober

Marketing Consultant with experience in various industries like high-tech, financial services and logistics. Here for inspiration on market positioning and referral marketing.

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