Transcript:
Marketing strategies for small businesses using Instagram this is all you learn today if you’re here it’s because you want to increase your visibility have more sales book more client through and cigar and you might not know where to start and you’re just starting a business and you want to know how to book your first clients using Instagram is really good for visual businesses or businesses who rely a lot on what people see for example for me my first clients I was able to book them through Instagram and most of my clients came from Instagram through referrals people seeing what I do and being interested in booking me directly the first thing you want to do is having a business account you want to switch from a personal account to a business account because it’s gonna is going to help you have more insight on who’s following what they’re liking we’re sharing and you’ll be able to have more data in order to make better decisions you will be able to see how your posts are performing to do so the only thing you have to do is go to the three lines on the corner you go to settings then in account you can switch to business account the second thing you want to do is to be visually appealing people rely on what they see so use apps like Lightroom are for us those are going to help you to be visually appealing not only on the picture also on the caption so merging both is going to have a big impact on how people see your brand so what you want to do is go on Google unfortunately I never remember dealing with the word I put up four holes and it can work even on your cell phone so this is a line break generator that you can use for LCM some people use their notepad but it doesn’t work for me so I’ll go like new lounge 2020 you don’t want to miss out and then all the dots I want or any character that you prefer then the ashtag new lounge Montreux business don’t miss out no miss and then you convert and copy and it’s gonna come copy to your clipboard so you can use it however you want and then paste it on your Instagram caption wait until the end of this video and I’ll tell you the advice that I think every business owners should do the advice that I would give my closest friends advice that I followed and I think really helped with my business the third thing you want to do is to be consistent and engage with your audience and there’s three ways in doing so one way is to interact by using Instagram stories and what you want to do is having prompts so putting some pose service really interacting with people so they can engage with you so it’s gonna show them and circum algorithm that people are not only seeing your stuff but they are also engaging with you the second way is to use a GTV using a GTV is the only way if you don’t have ten thousand followers to do a swipe up when you put a story up you can ask the person to swipe up and go see your ID TV and when you put something on HGTV is the only way that persons that someone can click on something and go to your external website so it’s a good way to ask your subscribers to do something to actually have an impact and act upon what you want them to buy yourself and finally the third way is to post regularly it’s not everyone that goes on Instagram every day to post so there are systems in place in order to post automatically and you know you can schedule your post and it gets uploaded automatically so one of the way is using an app like later like buffer you can also use Facebook just release something you can use Facebook creator tools in order to schedule your post but you had to have a business account so you can use Facebook desktop and schedule your post for Instagram and Facebook but you can also use the Facebook app for pages and schedule your post directly on an app without even paying anything for a later when you use later you can have 30 days for free so you can post one day one post a day or you can pay in order to have more features like having your first comment post automatically you can really schedule your posts in advance so you don’t have to constantly every day search for people to see your your posts there is two ways to use this method so you can go to the free version is Facebook Facebook creator studio then when you go and Facebook creator studio you come to this page where you log in with Facebook I’m not going to show you everything my password and then you can schedule posts so I’ll show you how you can do that you can either schedule post through Facebook or Instagram but you have to have a business account that is connected to your Facebook so you create a posts create posts you can even put videos to a life so you choose a account you want to post and you decide let’s go new lounge 2020 you decide the picture you want and then instead of pressing published you press schedule and you can decide when what time you want to post the picture and then you’ll be able to see all the analytics from here you can see how your your posts are performing how your i GT from edges well how any views and picture is performing but I advise you to just go and play with it it’s really interesting and it’s free so it’s a good tool to use for later you go to later calm then you log in a little Anton and you have come to this page where you’ll be able to it’s more visual you can really understand better since it’s like we can see what’s going on so you can choose a name and an image you schedule it so you can add a caption and then add your ash tags example makeup see all the suggestions and you can add them and shake the ashes you can receive your ash tags and have presets you can do a lot of things with this tool then you just schedule and it can be posted it will be posted automatically the one for Facebook will be posted automatically as well what’s nice about this tool is that you can do a preview of what you’ve scheduled so you can see how it’s going to look and decide if you want to move things around those one’s already posted so you can’t play with them but when you have new pictures that you schedule you can actually play with it and decide where you want to put it another good thing about this is that you can access your analytics and really see visually how what is the trend how many people are clicking to your website your audience where it’s located in if it’s more in Canada in the u.s. anyway this you can see a post performance your ashtag analytics you can really follow your business with this one so it’s good because you and you have a operation for this one as well there’s other apps I don’t personally use but there’s buffer like I said that you can manage your social media with as well if you like my advice so for subscribe to this channel so you don’t miss anything and I can help your business grow the fourth way is to optimize your ash tags we might think that people just put a shags just like that but there’s actually a good way to research your ash tags in order to know if they’re going to perform well so you can see if people are really click seeing your posts because they’re see because of the ash tag that you use I recommend using Asha that you can actually rank to do so you have to use words where there’s not a lot of Daily Post and that the poke the post that I posted the top posts don’t have too much lights to do so this I really like using ash tastic it helps to search the ash like to know how many Daily Post there is and if there is how many likes the top post have so you’ll be able to see other people going to discover you because you just post it you read it recently posted or is it because your top post ha there’s not a lot of likes on it what are the tool that I’d love to use is ash static tastic okay so it’s ash ties sake it’s it’s a track analyzer so again so I can find ash lies then I go natural makeup so I put in my side and this one is a search engine to find a shank for me and then I’ll show you how an ally is done okay so they give me those two that I have mantra makeup artist natural makeup and they’ll give me how many people daily poster is so I can filter by how many the ones that are less so I know I’m going to be part of those sixteen and I have no chance of ranking in these and this they tell me how many likes the top post has so if I only have 10 likes in my post then I should not use this a shot because I know I’m not going to perform the fact that there is not a lot of daily posts I can still use this hashtag so you have to look at those two main matrix those two to see if you choose you should choose those hashtags and then they give you the average comments and you can compare yourself to those a shot and see which ones to use let me take one that is broader like makeup okay and you can see that they give me a lot of suggestions and the daily post for a no makeup for example is this so if I use this ashlag and i refresh the page there’s a chance that I’m going to be lost in all those data let me make a good example if I use ashtag like makeup you see that if i refresh they’re going to there’s going to be constantly new content so my content is going to be lost in all those ash tracks so you want to use ashley exact specific hashtags related to for example your location montreal makeup artists here you see that there is no pose that is less post and you’ll be able to rank well but you don’t want to use ash tags that have low post unless you want people to follow them but if you ash tags that don’t that people don’t search for then you won’t be able to rank so it’s a good you have to really search what your you want to rank and in order to have people discover you if it’s a local business then there’s no there’s no really actual point of having ash tags worldwide you want to start locally so people that are searching for those as that ash tags locally can find you one thing that is really important is to know that it’s not about the number of subscribers that you have the number of people that follows you you want to have people that actually engage with you that are willing to pay for your service so I’d rather have 2,000 followers and having 50% of them buying my product than 10,000 followers and I having 100 people really interacting with me because those people are just here as followers you want people that are going to convert into being potential clients for your business the fifth advice is to actually answer in your comments and your private messages don’t do like the famous people that people will have receive a ton of messages not to answer the the messages that they receive answer your messages people are going to create a relationship with you and turn to more book your service instead of someone else will never answer their messages for example if you’re trying to find the hairstylist would you go with the person that answer your messages when you ask them a question about hair related questions are you going to go with the person who never sees your messages or put them on scene you’re going to go with the person that actually answer your messages because you created that relationship you know that person is going to help you when you have questions the sixth way is to give people a reason to repost your content I know it’s something that a lot of people are struggling with even I do chuckle with this however I follow it that is freedom that is going to be really helping my business so when you perform a service a lot of the time the person is going to share a picture of your work since your business is really visual and people can see it what you can do is repost the the picture that the person did or the other way is to post and tag their person because the person is going to see that you posted a picture of them or something that you’ve done for them like a food or something like that they’re going to share it and more people are going to see that post and the people are curious so they want to know who did that who is that person so and unconsciously they are going to go and click and see who is that and if you have a visually appealing Instagram people are going to follow you because they see that what you you do is really nice to to see I know it is it is just can unconsciously we like things that we like to see so doing that is going to help people more people see your content if you want to pay for that you can do giveaways people love free stuff so if you do a giveaway people can tag other people and then more people know your content see your they’re going to be posed what to what you did so doing those two strategies depending on if you want to spend money or not is going to help you to reach more people the last tip that I have for you today is to follow people you want to be engaging you want to comment on people’s page you want people to know that you are not only a business trying to sell something but you’re actually someone they can become friends with and there is no point on having one you following one person and a lot of people are following you you want people to see you approachable you you want them to be able to communicate with you seeing you and the more they see you the more they’ll be interested in getting to know you so stop the nonsense of numb not following people and let me let me ask you something once a month follow you on Instagram don’t shoot unconsciously again just go and see who is that who is that huh who’s that and then you decide to follow them or not so when people see someone following them they’ll just go and check quickly to see who is that and then from there decide if they want to follow you or not so go and start following people people that you are genuinely interested in seeing in your field and you see that they will see there’s one runner in two ways they either follow you or not but at least you have 50% of chance that they follow you finally as promised I told you I’m going to give you the advice that I would give everyone okay so and Sock’em is good having customers from instagram is great however you want to create that relationship with them that goes beyond and sit down so if Instagram is down or if people go from Instagram to tick tock if they go from Facebook the answer guy you know identify answer come to someone else you still keep in touch with that person so one of the good ways to do so is to have a website and able to collect people’s emails that’s the best way to do so you might think that you’re not in the point where you want a website right now but there’s still other ways and in order to know how you can create a website or you can have other ways to collect people’s emails you you’ll be able to know that with my next video so make sure you subscribe to my channel and while the video is not here yet you can still watch this video and learn more on how you can grow your small businesses so start implementing those tips today and you see a big change in your Instagram account
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