Digital marketing has had an increasingly important role in any business in recent times. While the extent to which you should focus on it compared to traditional marketing will depend on the nature of your product and business. It’s safe to say that some amount of focus on digital marketing will always be beneficial. However, just like with traditional marketing, no digital marketing method can exist on its own and be sufficient enough to get you the results you want. You have to know how to utilise different digital marketing channels together to make them more effective and efficient. This connection between different channels even exists in places that you likely wouldn’t expect. One such connection is between email marketing and your business’ SEO campaign.
1. Attract more traffic to your website
Email marketing has often been neglected as a useful digital marketing tool even though it has many upsides and can yield good results if used correctly. In essence, it’s all about delivering the right message to the right people. While this may sound tricky, it’s exactly what makes email marketing so valuable. A successful email marketing campaign relies on knowing your target audience’s wants and needs and tailoring your message towards them. This process takes time and requires a high degree of customer personalization to work out. However, if you are successful, you won’t just be able to attract more people to your website. You will be able to attract the right people, which is even more important as they are a lot more likely to become regular customers.
2. Improve user engagement
Another great benefit of attracting the right audience to your website with email marketing is that it can help you improve user engagement with your website. When people who are really interested in what you have to offer come to your website, they are a lot more likely to also engage with other tools, resources or content you have on there. This makes them more likely to actually decide to become your customer but it can also boost your SEO efforts. One of the more important factors when it comes to search rankings is your bounce rate. It represents the number of people who visited your website but don’t engage with it any further. While the exact correlation between bounce rates and website ranking is debated, a general correlation has been proven to exist. With lower bounce rates meaning better rankings for your website. And by attracting the right people who are bound to engage with your website more, your bounce rate will go down and your rankings will go up.
3. Optimize your website
To capitalize on this increase in traffic, you will have to make sure your website is optimized and performing how it should. If you are able to attract new users but they come to a website that’s slow, unorganized and not working, all of your efforts would be wasted. Additionally, you need to make the necessary changes so the extra traffic will also be able to benefit your SEO campaign. However, this can take up valuable time, especially if you aren’t too familiar with the technical aspects of how SEO website development works. That’s why it can be beneficial to outsource these tasks to professionals who can offer you a reliable white label SEO service and web developers that will give you the technical insights you need and give you useful tips on how to improve the results you are getting, In addition, this will help you create a comprehensive strategy for the future.
4. Turn email content into blogs
As the content you send to potential customers with emails will have to be personalized and of high quality to get the job done, it can be very easy to repurpose it for other uses as well. For example, if you are sending out newsletters through emails, you can convert longer high-performing ones into blog posts. This way people who aren’t engaging with your email marketing campaign will have a chance to see what they are missing and if they like what they see, they may even want to join the party. Additionally, you will also be generating more good content for your SEO strategy. The importance of high-quality content has been on a rapid increase when it comes to SEO over the past couple of years. People are looking for more informative content they will want to engage with but so is Google. Last year they released Bidirectional Encoder Representations from Transformers or in short BERT. This means Google will understand what the content’s text is about based on its words, and how they’re connected with other sentences other factors. This will require content to start to move towards what users really want to hear instead of trying to make content around specific keywords increasing the need for good and informed content even more.
Conclusion
As we’ve seen, a good email marketing strategy has many points of interaction with your business’ SEO strategy. The ideas listed here can here serve you as a good foundation to get started
Having said that, it’s important to understand that implementing these ideas will take a lot of time and effort before you start seeing the results you want. However, once you are able to get there, the rewards you will reap will definitely make it worth your effort.
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