Almost every modern business has to work continually on its digital marketing efforts. Creating powerful strategies is crucial for reaching a broader audience. For language schools, these strategies and tactics are essential for attracting more students, whether you want to expand internationally or stay local. That’s why we want to show you how to build a strong digital marketing strategy for a language school.
Content marketing
To attract more visitors and improve your rankings, you have to work on your content marketing continually. Not only should your pages and blog posts contain valuable and unique information but you also have to integrate the best possible keywords in the content. That’s the most efficient way to drive more traffic and improve the positions of specific pages.
First of all, do your research and determine the best keywords you want to rank for. If you are not familiar with SEO tools, hire an expert or an SEO company to help you with that. After that, create the content around those keywords and implement them naturally inside the article. For instance, it is always good to use keywords that reference the geographic area you want to target.
International or local SEO
Besides the relevance and the quality of your content, many other factors affect your search engine rankings. For instance, it is imperative that your website is well-optimized for mobile devices and that your pages are accessible for crawling. However, for language schools, the very first thing you should determine is whether you want to attract only local students or you want to go wider (international). If you’re going to stay local and win over the competition in your city or state, include local keywords, target the exact demographics, and create a website with a domestic domain (.ca, .hk, .au, etc.).
On the other hand, if you want to reach students from multiple locations, do your research on international SEO and see what the best practices are. Multilingual content is always welcome, as well as different keywords for different areas. Again, if you find this difficult, don’t hesitate to hire professionals – it is a worthy investment.
An attractive website with all the information
We already mentioned that you have to offer unique and valuable content on your website. But that is not all – it is also crucial to provide every single detail for each option that you have. For instance, people at Monkey Tree English learning center provide all necessary information about their courses, as well as other things such as news, events, location, etc.
In modern business, all those details are vital since people want to know everything even before contacting you. Contact is usually the last resort if they fail to find the information they need. Also, you should invest in a cool design with some unique features. And finally, try to include photos, videos, and infographics wherever you can because video marketing is super powerful nowadays.
Multilingual ads
Paid advertising (especially online) is an essential opportunity for every language school. Increasing your reach and attracting more people is almost impossible without using Google and Facebook ads. Why are paid advertisements so powerful? Because they allow you to target a specific audience – gender, age group, particular interests, etc. Therefore, defining your targeted persona is vital before creating ads. Also, you have to choose the right keywords, the same way you create content.
However, if you want to target a wider, international audience, you should create multilingual ads in order to appeal to specific demographics. For instance, if you want to target students from China, create an ad in Chinese, target the Chinese audience, and lead them to the page on your website that is written in the Chinese language. That particular page should contain all relevant information important to Chinese students. That way, you will be able to reach a much broader audience. But there is more – these students (Chinese in this example) will be positively surprised that you decided to create a page in their language.
The language school business is super popular nowadays, especially in eastern countries. However, to be successful in this business, you have to find the edge to get in front of the competition. Creating a strong digital marketing strategy should always be a priority.
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