Packed with 80+ pages of time-tested & proven strategies. In this book you’ll discover:
- How to generate more leads from your program
- The most effective Inbound Marketing channels (12+)
- The most effective Outbound Marketing channels (5+)
- The structure of an effective campaign
- The secrets to a holistic B2B Demand Generation strategy
- The technology framework the pros use to maximize demand
- Worksheet examples to track KPIs, personas, etc.
- And so much more!
“There are marketing books and then there is this one. Bar none the most practical and actionable book I’ve ever read.” -Paul G.
Inbound Marketing Deep Dive
Inbound Marketing can be the most cost-efficient way to hypercharge your lead flow and traffic. BUT you must know what to avoid and what channels to focus on. In the Inbound Marketing section you’ll discover:
- What inbound strategies are proven to pay-off
- Which channels to avoid at first
- Smart tips on crafting an amazing website that ranks
- The pillars of any effective inbound marketing machine
- Email nurturing secrets of the pros
Craft World-Class Outbound Campaigns
& Close Deals Faster
If Inbound marketing is fishing with a net, Outbound marketing is fishing with a spear. We discuss the little-known outbound marketing strategies that produce more deals, faster. Topics include:
- Outbound secrets nobody talks about
- How to hypercharge your pipeline with direct mail
- Running effective tradeshows to close more deals
- Running your own conference for the ultimate sales funnel
- Leveraging influencers to drive traffic to your website
What People Are Saying:
“At first, I wasn’t sure if the book would be worth the money as I’ve read a couple similar ones in the past. I can honestly say, this book was worth every penny.” -Bill C.
“I learned a ton! I wish they covered these strategies in school.” -Rachel D.
“Fantastic book. Comprehensive info I’m going to use to generate more demand in my business.” -Stanton E.
