While in the process of recruiting new employees, every employer is looking to attract top talent. But with so many different ways you can nowadays connect with your audience, finding the right channel can be somewhat challenging. One of the best ways to approach this matter is with the help of data-driven tactics, such as using a well-optimized recruitment landing page.
When people are looking for a company to apply to, most of them choose to first research the company online. According to LinkedIn, 53% of candidates first visit the company website and 38% check out the company’s LinkedIn. This only goes to show just how important having a well-optimized landing page for recruitment actually is. But before we move on to listing various ways you can improve your landing page, let’s first define what a landing page actually is.
What is a landing page?
A landing page is most commonly a stand-alone web page that’s specifically created with a clear marketing or advertisement purpose in mind. Simply put, this is the page your visitors will “land on” when clicking a certain link. So, if your website visitors are looking to apply for a position in your company, after clicking the correspondent link, they’ll be taken to your recruitment landing page. Once there, they’ll be required to either fill out a form, upload their resume or follow any other steps in order to apply. That’s why you want to make sure that this page is well-optimized, to make this process go smoothly and seamlessly.
But how do you optimize your landing page?
Emphasize company and job perks
When an interested party visits your website, they’re usually looking to learn more about your company before they decide to apply. What this means is that you can use your landing page to highlight specific open positions, locations, and similar. For instance, if you are looking to hire truck drivers specifically, make sure you include that information in your landing page. That way anyone looking for truck driver jobs will know they’re at the right place. Additionally, use your landing page to emphasize the perks of working in your company. By offering more information about job perks and what your future employees may expect, you’ll be able to more easily build a talent pool you can rely on later on.
Enable streamlined communication
On the other hand, landing pages are also great tools for acquiring information about potential candidates. When browsing jobs, people are often directed to the application page. Here, they’re required to leave personal information in order to apply for the job. However, there are plenty of casual browsing candidates out there who may not be specifically interested in applying, especially if the application forms are too lengthy. Instead, they may only be interested in learning more about your business. That’s why you need to ensure you include your business’s contact information on your landing page, to offer your visitors an easy line of communication. On top of that, make application forms short and concise. A simple name, email, phone number, and a resume attachment option will suffice.
Make it easily sharable on social media
Since almost everyone is present on social media nowadays, you need to keep that in mind when optimizing your landing page. That’s why you need to make sure that your landing page is easily sharable on social media. The reason behind this is simple – since people are browsing social media daily, being able to share your offer there will provide you with more exposure. And even if the person that’s come across your post is not interested in the job themselves, there are good chances that they know someone who is. So, by being able to share and forward your post to potentially interested parties, they will basically do passive lead generation for your business.
Add clear and optimized CTA
Ideally, your website visitors should not only visit your site but actually be encouraged to take a specific action. When recruiting landing pages are concerned, the desired action is usually applying for a position in your company. That’s why it’s a good idea to include a CTA button. But you need to be careful as too many CTA buttons can actually discourage and deter your audience.
So, the bottom line is that the better you optimize your recruitment landing page, the easier it will be to attract top talent. In such a saturated business market it can be difficult to stand out from the crowd. But with a properly designed and optimized landing page, this job will be much easier.
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