Every year there are new trends in the B2B market to be observed and 2020 is not any different. Demand Generation is all about staying in the game longer and using every opportunity to nurture your leads to convert them.
Personalization through B2B demand generation works best for long term business relationships that can continue to flourish if one uses the right techniques of nurturing through demand generation. B2B Account-Based Marketing and B2B Intent data are also one of the top trending services capable of creating a positive impact on B2B Sales and Marketing success.
Let us discuss the 3 B2B Demand Generation trends that you should not ignore if you want results out of your sales and marketing activities.
Account-Based Marketing:
An incredibly strategic solution; B2B Account-Based Marketing is now getting its deserved attention. Especially in the wake of Covid-19 and the challenges that marketers are facing; strategic ABM that encompasses personalized outreach across both sales and marketing functions can work wonders. The focused ABM approach can help you with better engagement and also get ROI for multiple accounts.
Video Marketing:
It goes without saying that videos have a huge impact on your customers today than any other medium. It is a proven fact that B2B video marketing has immense potential and the return on investment through video marketing is significantly higher as compared to other marketing approaches.
In a survey conducted amid 100 professionals, 82 % said they considered their video marketing strategies successful and 15 % of people said the video marketing strategy was very successful. The importance of B2B Video Marketing has been long understood by professionals. Through incredible videos, marketers are not only being able to capture their audiences’ attention; but they are also being able to engage them to convert. This is a significant influence that cannot be ignored and if implemented well can guarantee results.
Intent Data:
Undoubtedly, B2B intent data is a kind of insight into your customer’s mind. B2B marketers are sure about the power of intent data and how it is useful in the complex B2B market. Understanding the concept of how you can serve your customer better after truly knowing him; B2B intent data is gaining more and more attention and importance by B2B marketers. It indeed gives you an insight into the buyer’s journey, the intentions and inclinations, and purchase patterns of the buyer and provides predictive analysis of the future too.
B2B intent data is a form of signal about the buying intentions of the customer. Intent data creates more relevance and personalization in the B2B Sales and Marketing realm.
Conclusion:
B2B Demand Generation can be used in many ways than one to augment business. It is the right strategy in the B2B realm that simplifies the dynamics of the complex B2B market. B2B demand generation techniques act as a long-term strategy in creating leads. Demand Generation targets different stages of the prospect’s journey and nurtures leads. Account-Based Marketing and Intent data support this journey in creating incredible business outcomes.
Defining your objectives is the first step to creating high-quality video marketing content. To do this, you first need to understand your overall business goals. Whether it’s increasing brand awareness, driving sales, or educating your audience, your video content should contribute to your broader business objectives.