How to Choose a Marketing Company

Make sure you carefully check the background of the consultant or the consulting company you are considering. Your decision is too important to make a wrong one.
Business Builders
Creator of The Marketing Formula

Is the Marketing Firm You Are Considering Qualified?

Unlike lawyers, accountants and doctors, marketing consultants don’t even need a bachelor’s degree in marketing, let alone a trade license. You’ll find marketing consultants who majored in graphic design, English and accounting. There are marketing guys who used to be radio DJs, salespersons, office managers and journalists. Some have never even been to college. We even know of one whose actual training is in photography!

Make sure you research qualifications carefully before committing to a marketing consultant or consulting firm. We recommend you only use a consultant who has at least a bachelor's degree in marketing from a university with a highly rated business program. After all, would you allow yourself to be treated by a "doctor" who doesn't have a medical degree?


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Success

The Marketing Formula

1.
Provide a superior product or service
2.
Grab the attention of your prospects through headlines that push their biggest emotional hot buttons
3.
Hold your prospects' attention by informing them you are about to provide valuable information
4.
Provide information prospective buyers need to know in order to make a logical decision
5.
Present your case for your product or service
6.
Back up your claims with convincing evidence
7.
Lower or remove risk to make trying your product or service comfortable for your prospects and offer additional information to prospects who are not yet ready to buy

What's the best marketing strategy for your company?

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Just follow this link. Fill out the enrollment form and send it to us. A Marketing Formula specialist with 20+ years experience will evaluate your answers and provide your response. Then twice a month send us a marketing question and we'll send you a reply that will help you blow your competition away. (Open to all businesses in the USA and Canada).

E-mail: dominate@marketingstrategy.com
Business Builders

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