How to Choose a
Marketing Company

It is virtually a "slam dunk" that a consultant who scores high on this evaluation form will get you excellent results.
Business Builders
Creator of The Marketing Formula

Marketing Consultant Interview Evaluation Form

Thoroughly review the information on this website. Then use this form when evaluating a marketing consultant or marketing consulting firm.

On a scale of one to five, with five being the highest and one the lowest, rate each item based on your degree of confidence that the primary consultant that will work on your business qualifies and/or can apply each of the following:

1. Has at least a bachelor degree in marketing or advertising from a reputable university.
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2 Demonstrates that he continually reads and studies traditional and contemporary well-known authors on marketing. He can name authors and books and tell you specifically what he applies from at least a few of them
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3. Easily discusses his biggest successes and failures in marketing and what he learned from these. (Make sure he is being completely honest).
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4. Understands the Laws of Communication knows how to apply them.
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5. Understands the importance of providing a superior product or service and customer service.
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6. Knows how to use surveys to isolate what to focus on to make a company superior to its competition.
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7. Knows how to innovate a business to make it superior to its competition.
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8. Understands how to capture attention through the use of headlines.
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9. Knows how to uncover hot buttons through surveys and how to manage the survey process.
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10. Knows how to use hot buttons in ads and promotion.
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11. Understands the importance of educating people about what to look for and look out for concerning a product or service.
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12. Understands how to build a case for a product or service.
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13. Knows how to write sales scripts and rebuttals for objections.
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14. Understands the importance of and knows how to systematize the entire sales effort, including sales letters and other promotions that are to be sent on an ongoing basis.
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15. Knows how to write an effective tactical plan that includes specific targets, time lines and assignments of responsibilities.
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16. Understands the criteria involved in choosing media for a promotional campaign.
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17. Knows how to write news release and generate publicity. Understands how public relations relates to the marketing formula.
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18. Understands the concepts of “no risk” and “low risk” offers and employs them in their marketing.
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19. Understands what platitudes and generalities are in promotion and how to avoid them by communicating specifics.
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20. Understands that you attract attention by using emotion and sell by using logic, and knows how to do this. ____
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Total score ____
Average score (Total score divided by 20) ____


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Success

The Marketing Formula

1.
Provide a superior product or service
2.
Grab the attention of your prospects through headlines that push their biggest emotional hot buttons
3.
Hold your prospects' attention by informing them you are about to provide valuable information
4.
Provide information prospective buyers need to know in order to make a logical decision
5.
Present your case for your product or service
6.
Back up your claims with convincing evidence
7.
Lower or remove risk to make trying your product or service comfortable for your prospects and offer additional information to prospects who are not yet ready to buy

What's the best marketing strategy for your company?

Join the DOMINATE YOUR COMPETITION CLUB free and receive the answers you need!

Just follow this link. Fill out the enrollment form and send it to us. A Marketing Formula specialist with 20+ years experience will evaluate your answers and provide your response. Then twice a month send us a marketing question and we'll send you a reply that will help you blow your competition away. (Open to all businesses in the USA and Canada).

E-mail: dominate@marketingstrategy.com
Business Builders

26893 Bouquet Cyn Rd., #187
Santa Clarita, CA 91350
Ph: 661-513-0574
E-mail: info@marketingstrategy.com