How to Choose
a Marketing Company

The key to choosing a marketing consultant who will succeed lies in the degree of understanding of the basics of marketing strategy and tactics and then continually building on those basics through sustained study.
Business Builders
Creator of The Marketing Formula
Choosing a Marketing Consulting Company:

The Importance of Continuing Education and Experience

Continuing Education

Marketing is a dynamic field and requires continuous study. Consultants should be ceaselessly studying writings by leading marketers like Al Ries, Jack Trout, Sergio Zyman, Seth Goddin, Jay Abraham, Mitch Meyerson, Richard Harshaw, Jay Conrad Levinson and others who are on the cutting edge.

Ask those you are considering to do your marketing what authors they have read and how they specifically apply their readings to the services they provide.

Experience

Studying and applying... this what it takes to excel at marketing. All great marketers have successes and failures. Marketers must learn from their mistakes. The consultant you hire should be a walking marketing text book on applying The Laws of Communication, The Marketing Formula, marketing strategy, tactics, marketing research, analyzing a business’s limitations and potential, competitive analysis, writing ad copy, Internet marketing, design that sells, public relations, media selection, test marketing and sales strategy.

Question those you are considering about their biggest successes and failures in marketing. Then ask what they’ve learned from these experiences. Ask about their experience applying the components of marketing mentioned in the above paragraph.


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Success

The Marketing Formula

1.
Provide a superior product or service
2.
Grab the attention of your prospects through headlines that push their biggest emotional hot buttons
3.
Hold your prospects' attention by informing them you are about to provide valuable information
4.
Provide information prospective buyers need to know in order to make a logical decision
5.
Present your case for your product or service
6.
Back up your claims with convincing evidence
7.
Lower or remove risk to make trying your product or service comfortable for your prospects and offer additional information to prospects who are not yet ready to buy

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E-mail: dominate@marketingstrategy.com
Business Builders

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