Meet our CEO
A graduate of the Arizona State University School of Marketing, Marc Aronson has developed his marketing skills within a variety of settings including the retail and service industries. His experience includes marketing research, strategic planning, sales management, fund raising, public relations and advertising.
Prior to establishing Business Builders in 1990, Mr. Aronson served as vice president of planning and marketing for a Los Angeles area hospital, a market leader within its service area. It was easy to expand Business Builder's services beyond that of the health care field because the techniques he employs have universal application. Among those Business Builders serves today include retail, law, dental, financial services, accounting, entertainment, real estate, automotive services, construction, manufacturing, security, insurance services, high technology, and, of course, health care.
Mr. Aronson believes in seeking out and mastering the most effective marketing technologies in existence. Much of the root of his methods lie in his study of the marketing works of leading marketing strategists.
Mr. Aronson has been active within a variety of organizations. An advocate of his university, he previously served as vice-president of its Los Angeles area alumni chapter. Mr. Aronson contributed to his community's chamber of commerce (Santa Clarita Valley) in a number of capacities. He held the chairmanship of its economic development committee for over six years and established its marketing division. Additionally, he served as its president (chairman of the board) in 1996.
For several years, Mr. Aronson sat as a member of the California Chamber of Commerce Small Business Committee. He also was a co-founder of the Business Education Foundation of America, a non-profit organization dedicated to assisting businesses in developing and former communist countries.
Mr. Aronson frequently speaks to business organizations concerning a variety of marketing topics including The Marketing Formula. His current presentation, "How to thrive in your business despite the slow economy", regularly receives rave reviews. Please feel free to contact our office if you would like to set up a presentation.
